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Symrise Celebrates World Vanilla Day

Fragrance event showcased the company’s 150 years of history in scent and taste.

Symrise celebrated World Vanilla Day on April 10 with an event in New York City at its Fine Fragrance Penthouse. Guests enjoyed a “multisensory aromatic and taste experience that showcases the diversity and depth of Symrise’s vanilla expertise,” said a spokesperson for the brand. The day marks the foundation of the modern flavor and fragrance industry with the first synthesis of vanillin from Coniferin in Holzminden, Germany in 1874. Guests participated in a divers...

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